The Essentials

Start Strong with the basics

Who is this for?

The Essentials package is ideal for:

  • New businesses and startups wanting a professional, clean logo to get up and running.

  • People on a budget who still want something thoughtfully designed.

  • Anyone who doesn’t need a full brand identity yet, just a strong, simple mark to represent their business.

What you get:

✔️ 1 custom-designed primary logo — created just for your business, clean and memorable.

✔️ Delivered in web & print-ready formats — so you can use it anywhere (PNG, JPEG, PDF, SVG).

✔️ 1 round of revisions to fine-tune the final design.

✔️ Black & white versions of the logo for versatility and different uses.

Why choose The Essentials?

A professional logo is the foundation of your brand. Even on a tight budget, you deserve a design that’s unique, meaningful, and ready to grow with your business.

This package gives you everything you need to look polished and credible — without the extras you might not need yet.

✺ Frequently asked questions ✺

  • The typical turnaround time is 1–2 weeks, depending on how quickly feedback is provided and how many revisions are needed. I’ll give you an estimated timeline when we begin.

  • This package includes one custom logo concept with one round of revisions. If you’d like additional concepts to choose from, that can be added for an additional fee. Feel free to ask when you enquire.

  • One round of revisions is included to fine-tune your logo. If further changes are requested after that, they’re billed at an hourly rate, which I’ll explain before we proceed.

  • You’ll receive your logo in print-ready and web-friendly formats, including:
    ✔️PNG (transparent background)
    ✔️ JPEG
    ✔️ PDF
    ✔️ SVG (vector, scalable)

    These formats ensure you can use your logo anywhere — from business cards to social media to signage.

  • Not with this package. The Essentials provides just the core logo and basic black & white variations. If you’d like a full brand identity with colours, typography, brand guidelines, and more, I recommend upgrading to a higher package or discussing custom options with me.

  • Absolutely! If you start with The Essentials and later decide you’d like additional services (like a full brand identity, etc.), we can build on what we’ve already created.